职位描述
4/28发布 ~ 6/30截止
Position Overview:
Duke Kunshan University (DKU) is looking for an experienced, determined and decisive branding professional to support the university’s brand-building efforts in China and around the world. The successful candidate will work closely with people and programs across Duke Kunshan University to raise DKU’s worldwide recognition and reputation through innovative and strategic approaches.
Reports to:
Senior Director, Strategic Marketing & Communications
Essential Duties:
1. Develop and implement a comprehensive branding strategy for DKU.
2. ｃｒｅａｔｅ and ｕｐｄａｔｅ DKU branding policies and guidelines and ensure overall consistency in design look and feel across all media and merchandise materials.
3. Ensure all design materials (such as banners, posters and publications) align with the university’s visual identity and messaging. ｕｐｄａｔｅ branding materials, including logos, mascot, brochures, videos, photos, posters, merchandise, virtual tours and other creative assets. Review and approve all branded items such as university brochures, banners, and merchandise.
4. Optimize digital marketing efforts, including SEO, SEM, web visual UI, and navigation structure. Collaborate with higher education media channels to conduct digital marketing campaigns.
5. Identify/review opportunities for cross-branding campaigns. Design and drive co-branded campaigns and events, e.g., partnerships, forums, conferences and campaigns in an integrated way that ensures that the who is greater than the sum of the parts.
6. Train and upskill colleagues throughout the university.
7. Perform other duties as assigned.
8. University employees' job responsibilities will continue to expand in scope and depth as the University grows in size and complexity in its programs.
Required Qualifications:
1. Minimum of six years of relevant work experience, with a proven track record of leading successful campaigns and teams. Experience in agencies or in-house would both be desirable.
2. Bachelor’s degree or above.
3. Fluency in both written and oral English and Chinese is required.
4. Strong project management and communication skills and a solid understanding of branding and digital marketing.
5. A team player who can also mobilize and lead a team.
6. Strong analytical, project management, and communication skills and a solid understanding of branding and digital marketing
How to Apply:
Please submit your formal application by searching the position on DKU recruitment portal https://career15.sapsf.cn/career?company＝dukekunsha
公司介绍
Duke Kunshan University – Overview
Duke Kunshan is a world-class liberal arts university based in Kunshan, China, that offers a range of high quality, innovative academic programs for students from around the world. It was established in September 2013 as a U.S.-China partnership between Duke University and Wuhan University.
Duke Kunshan welcomed its first students in August 2014. The university began by offering Duke graduate degrees as well as a Global Learning Semester program for undergraduate students from Duke and top-tier Chinese and international universities.
In August 2018, the university welcomed its first undergraduate degree students. The four-year bachelor’s degree program follows the liberal arts and sciences tradition, with emphasis on critical thinking, creativity, collaboration and self-exploration.
Our vibrant, high-tech campus covers 200 acres in Kunshan’s Yangcheng Lake Science and Technology Park. Take a virtual tour to see our advanced classrooms, conference facilities and library, as well as student and faculty housing, and multiple dining and recreational areas. We also have multipurpose meeting spaces, break rooms and study rooms that allow students to work individually or in groups to review course materials and complete assignments.
The city of Kunshan, in Jiangsu province, is one of China’s fastest-growing economies and is a hub for high-tech research and manufacturing. The city is surrounded by picturesque forests and water towns, and is also connected by high-speed rail and subway to Shanghai and Suzhou, two of China’s most dynamic cities.
昆山杜克大学是世界一流的以通识博雅教育为特色的大学，位于中国江苏省昆山市，为来自全球各地的学生提供一系列高质量的创新学术项目。昆山杜克大学由美国杜克大学与中国武汉大学联合创办，于2013年9月获得中国教育部正式批准设立。
昆山杜克大学于2014年8月迎来了首批学生，包括硕士研究生，以及来自杜克大学和国内外一流高校的本科生，接受一学期的交流学习。
2018年8月，昆山杜克大学迎来了首届本科生，开启了四年制本科学位教育。本科课程体系遵循通识博雅教育传统，强调批判性思维、创造力、协作和探索。
昆山杜克大学位于阳澄湖科技园区内，校园占地1200亩，校内配置了各类高科技设施。进入虚拟校园即可参观先进的教室和会议设施、图书馆资源、师生宿舍、餐厅及休闲设施。校园内多功能的会议场所、休息室和学习区可供学生独立自习或集体讨论课程内容，完成作业，参与丰富多样的校园学习生活。
江苏省昆山市是高新技术研究和制造业中心，也是中国目前经济发展最快的经济体之一。昆山市拥有风景如画的森林和水乡，毗邻国际大都市上海和苏州，高速公路、高铁以及地铁交通十分便利。
基本信息
工作地址
昆山杜克大学